The Annual Profile of Home Buyers and Sellers

Happy Wednesday, Folks!

The National Association of Realtors® recently published their annual profile of home buyers and sellers. This report provides insights into the unique buyer/seller experience from YOUR perspective, as well as emerging trends. It covers information on demographics, housing characteristics and the experience of consumers in our housing market.

While I am not allowed to share the 144-page report in its entirety, here is a great overview that provides some helpful highlights.

Let me know if you have any questions!


Posted on February 22, 2017 at 7:01 pm
William Gilliland | Posted in Uncategorized |

Can You Guess What the PDX Median Sales Price was in 1960?

Can you guess?

We sure do love historical statistics that prove how amazing an investment real estate can be.

It’s our sincerest belief that every family in America who otherwise saves for retirement should also consider owning a rental property….and the historical statistics sure do seem to support this belief.

Below is a link to the Portland median selling price back to 1960.  Check out what happens reliably every decade for the last 56+ years.  Also consider that at the end of every decade (just like some of our clients now), there were most likely those who believed prices had moved up so much in the last decade that they couldn’t possibly increase in the future.

Boy were they wrong!

PDX Median Sales Prices 1960-Present

Want to know how much YOUR home is worth? I’m simply an email or phone call away.



Posted on February 14, 2017 at 10:59 pm
William Gilliland | Posted in Uncategorized |

The Windermere Foundation


Dear Clients and Friends,

Thanks to continued support, the Windermere Foundation has raised over $33 million in total donations since 1989. These donations have helped us support many local non-profit organizations over the years, which provide services to low-income and homeless families. Organizations like Project 150, which provides food, clothing, school supplies, and scholarships to homeless, displaced, and disadvantaged high school students, to help them stay in school and graduate.

“Thomas” was going to graduate high school with honors, but wasn’t planning to walk at graduation because he didn’t have a cap and gown. He had been living in a weekly-stay motel with his two younger siblings for six months, after their mother left them. With funding from the Windermere Foundation, Thomas, along with 40 other students, received a cap and gown and other needed supplies through Project 150, and was able to walk at graduation with his classmates.

Although the Windermere Foundation has helped many families have their most basic needs met this year, many more children and families in our communities still need your help.

There are only five days left in this season of giving to make a special gift to the Windermere Foundation. Any gift received before December 31 will be counted towards the 2016 tax year. More importantly, your gift will directly help local children and families in need.

Can I count on you to make a gift today?

100% of your gift will be used to help people in your community. In doing so, you will provide additional life-changing help to the same organizations that your office already supports.

Your financial gifts to the Windermere Foundation truly make a difference in the lives of others.

Make a gift today online or by mail to Windermere Foundation, 5424 Sand Point Way NE, Seattle, WA 98105. If sending your gift in by mail, it must be postmarked by December 31 in order to be counted towards this tax year.

Thank you for your generosity and compassion.


William Gilliland

Posted on December 27, 2016 at 9:07 pm
William Gilliland | Posted in Uncategorized |

Zidells unveil their latest designs for the South Waterfront!

zidell yards

It’s of course just a vision at this point, but what the Zidell family and its team of designers and planners have conjured up for their 33 acres of property is, to say the least, expansive, sweeping and head-turning.

Renderings that are part of a recently completed master plan — all conceptual at this point — show a bustling riverfront in the shadow of gleaming new office and residential towers. Public plazas and restaurants teem with people, OHSU’s tram soars overhead and elements of the property’s former use as a barge-building and ship-dismantling facility tie in with the new development all around.

zidell close

And, in what could be the most intriguing image of the lot, the former slip where Zidell for decades launched its giant barges into the river, gets transformed into a public river access point, where paddlers launch kayaks and canoes, sunbathers take in the rays and swimmers plunge into the water of the river and a cordoned off pool.

“It’s a great access point for the river and a great opportunity that just hasn’t been there before,” said Tom Henneberry, chief operations officer for ZRZ Realty, the real estate arm of the Zidell family’s company.

ZRZ was scheduled to go before the Portland Design Commission today for an initial preview of the Zidell Yards master plan, which has been in the works for the bulk of this year. Inclement weather postponed that meeting, but Henneberry provided a snapshot of the plan, including the renderings, to the Business Journal.

zidell sunset

zidell views

The grand vision for the Zidells’ 33 acres could, at full build-out, bring in 15 to 20 new buildings and up to 5 million square feet of mixed-use space, including residential, office, retail and a hotel. That square footage would also include more than nine acres of public park and open space, much of it designed to offer a closer connection with the Willamette River.

“We are all about activating the river and getting people used to getting a little closer to it,” Henneberry said.

The master plan envisions 1.5 million square feet of office space, 2,600 residential units and about 250,000 square feet of retail and restaurant space. One building would be anchored by a grocery store, an amenity that’s long been missing from the South Waterfront mix. The plan also includes some 5,500 parking spaces and four parks — including one under the Ross Island Bridge — as well as more of the existing greenway along the river.

The plan also includes infrastructure projects, including road extensions, that would be required to bring some of the development to fruition.

Much of the design thus far has been done by GBD Architects, PLACE Landscape Studio and Moffatt & Nichol.

Henneberry said that Zidell Marine is on track to complete its final barge on the property by the beginning of June. After that, early infrastructure construction could begin in the later part of 2017, followed by potential office or mixed-use projects breaking ground by late 2017 or early 2018 depending upon the array of normal development variables.

zidell birdseye


Posted on December 21, 2016 at 1:17 am
William Gilliland | Posted in Uncategorized |

PDX Celebrity Real Estate: Kevin Pritchard

Ex Trail Blazers GM Kevin Pritchard sells Lake Oswego villa for $2.3 million.-1bc49167dbe2bfa4

The Lake Oswego house was modeled on villas he saw on Italy’s Lake Como, where the 6-foot-3-incher played professional basketball early in his career.

Few firings are as heated – and public – in real life as they are in sports. Players, coaches and execs are critiqued on a daily basis by fans and bosses. And when missed plays and losses add up, someone gets the boot.

What happens to the former team member’s home? It becomes part of the exit plan, and sometimes it’s sold quickly and at a loss.

Unless you’re former Trail Blazers general manager Kevin Pritchard, now an executive with the Indiana Pacers, who sold his Lake Oswego waterfront villa for $2.3 million in June, six years after getting fired.

He bought the estate on Oswego Lake for $1.6 million in 2007 and spent two years transforming it into a three-level Mediterranean mansion modeled on villas he saw along Italy’s Lake Como, where the 6-foot-3-incher played professional basketball early in his career.

Pritchard hired Terry Sprague of Luxe Platinum Properties/Christie’s International Real Estate to represent him when he bought and then sold the property.

The name of the estate: Tre Cascata, which is Italian for “three waterfalls.”


Visitors see a cascading waterfall when they enter the courtyard. But most memorable are three levels of hardscape patios that overlook the main lake. One outdoor living space has a stone fireplace and connects to a boat house.

The main house has four bedrooms, 3 1/2 baths and 3,362 square feet of living space. The one-bedroom, one-bath guest house has 709 square feet. There’s room in the garage or courtyard to park eight cars.

In 2010, the Portland Trail Blazers fired Pritchard after six seasons with the team, and he packed up but kept his place.

He put the estate on the market for close to $3 million in 2011, then dropped the price to $2.795 million, according to public record. He rented it for about $7,000 a month to athletes and others. Then relisted it in 2015 for $2.595 million. A few offers didn’t close, so in in April 2016, he raised the price to $2.695 million.

The $2.3 million final price breaks down to $515 a square foot, which is a big jump from the median price per square foot of $293 in the 97034 zip code, according to the real estate database Redfin.

The estimated monthly mortgage of $8,700 includes property taxes, which total $24,157 a year.


William Gilliland

-Article from the Oregonian

Posted on December 9, 2016 at 9:37 pm
William Gilliland | Posted in Uncategorized |

My Listing: Featured in the Oregonian!

Post-election mortgage rate surge unlikely to dampen housing appetite in Oregon, experts say


Donald Trump’s surprise presidential victory triggered a sudden and unexpected increase in mortgage rates, but those higher home loan costs aren’t likely to cool prices in the red-hot Portland housing market.

The average interest rate on a 30-year fixed-rate loan has climbed to 4.10 percent, the highest since July 2015, according to  That’s up by about half a percentage point since the Nov. 8 election. The rate of increase matched that of the 10-year Treasury yield, which rose after investors moved billions of dollars from bonds into the booming stock market. Changes in the two rates typically track together.

The Portland area’s housing market has been one of the nation’s strongest this year. It’s topped a list of 20 peer metro areas in year-over-year price increases for nearly a year. Homes routinely sell in a matter of days or weeks rather than months as buyers compete for the slim supply of homes for sale.

The mortgage rate increases aren’t likely to break the pattern of strong price growth. What’s driving housing demand is job growth, which is bringing new workers to the metro area; generally rising wages in all income categories; and a tight housing supply, said Tim Duy, a University of Oregon economics professor and director of the Oregon Economic Forum.

With those market forces, “we’re seeing exactly what you would expect to see,” Duy said. In order for price increase to cool, he said, “we’ve got to be able to build ‘up’ faster and ‘out’ faster, and we’re not doing either.”

Marc Fox, principal broker for Fox Real Estate Network/Keller Williams Realty, said the rise in rates could have the counterintuitive effect of priming the market in the typically slow holiday and winter season.

“We’re starting to see some buyers get off the fence,” he said.

Mortgage rates spike

The average for a 30-year fixed-rate mortgage has climbed nearly half a percentage point since the Nov. 8 election. The Federal Reserve has signaled that it’s likely to raise its benchmark rate soon.

mortgage rates

Though financial markets remain unpredictable as investors try to sort out Washington’s new priorities, analysts say further interest rate increases could be in the offing.  The Federal Reserve Bank hinted recently that it could raise its benchmark federal funds rate next month. That interest rate doesn’t track with mortgage rates as directly as the 10-year Treasury rate, but an increase would signal another move out of the extraordinarily low interest rate environment of the post-recession era.

David Blitzer, chairman of the committee that produces the monthly S&P CoreLogic Case-Shiller Home Price Index  the 20-city survey that Portland has topped for 11 consecutive months doesn’t expect the latest interest rate increase or further modest increases to dampen housing’s recovery.

“The rates are still lower than most people have ever seen them,” he said.

Borrowers on the cusp of being able to afford a home can opt for variable rate loans or other cost-cutting mortgage options if rates get too high, he added.

“There’s lots of room to dicker,” he said.

Portland continues to show the strongest growth in home values of the 20 cities in the Case-Shiller index, which measures relative price changes using repeated sales of the same homes. That increase is more than double the 5.1 percent home-price appreciation for the 20-city composite.

“It seems that everyone wants to move to Portland, Oregon,” said Blitzer, a New Yorker. “I’m not sure why.”

The RMLS multiple listing service, another measure of housing demand, reported that the median Portland-area home sold for $350,300 in September, an increase of 15 percent from a year earlier. The inventory of homes for sale would meet demand for just two months, a supply measure low enough to indicate a seller’s market. The supply of homes for sale hit a low of 1.3 months in March.

Fox, the real estate broker, said homes currently on the market that are priced right and display well continue to get multiple offers, but that fewer buyers are willing to bite on houses that push for peak prices.  He worries that the rising prices are leaving behind would-be first-time buyers and homeowners who want to move up to a larger or nicer home.

But today’s buyers now have confidence about moving into home ownership and the interest rate bump shouldn’t be a deterrent, he said.

“The uncertainty from the 2008 crash is long gone,” he said.  “Everybody is understanding that real estate is a good long-term investment.”

-William Gilliland

Posted on November 30, 2016 at 10:11 pm
William Gilliland | Posted in Uncategorized |

Home prices keep increasing, even as real estate market cools down

Regional Multiple Listing Service reports documents shortage of homes for sale, even though the rainy season traditionally means fewer buyers are looking


Portland area homes sales slowed in October, which is when the housing market traditionally cools down going into the rainy season.

Median sales prices continued increasing, however, reflecting the ongoing shortage of homes for sale, according to the most recent monthly report by the Regional Multiple Listing Service.

The new RMLS Market Action report says the median home price on the Portland area was $345,000 last month, an 11.5 percent increase from October 2015, when it was $305,000.

Much of the increase is because of the shortage of homes for sale. According to the report, there were 2,929 new listings last month, a 20.3 percent decline from September 2016 and a 4.4 percent fewer than a year ago.

“When you compare the numbers with last year at this time the surge-hot market definitely continues on a seasonality basis,” says says Lennox Scott, chairman and CEO of John L. Scott Real Estate. “Buyers are still out there, and with the lack of new inventory coming on the market we will likely see a repeat of last winter when too many buyers were competing for too few listings.”

The report also says average market time increased six days to 41 days by the end of October, although both lower priced homes and new homes are selling quicker, according to area realtors.

“The lower price ranges are still experiencing multiple offers as buyers compete for new listings as they become available,” says Jimi Couture, managing broker at John L. Scott Lake Oswego.

“New construction listings are moving fast,” says Brigitte Pascutoi, branch manager of John L. Scott Portland Sunset Corridor.

Although home prices are increasing they still vary throughout the Portland area, according to the RMLS report.

The highest median sales price in October was $525,000 in the Lake Oswego/West Linn area, followed by $486,600 in the North Washington County/Sauvie Island area, and $483,000 in West Portland.

The lowest median sales price in October was $229,000 in Central Vancouver, followed by $242,500 in Columbia County and $255,500 in the 5 Corners/Orchards area of Washington.

As always, if you have any questions, I’m simply an email or phone call away.


Posted on November 19, 2016 at 10:35 pm
William Gilliland | Posted in Uncategorized |

The Oregon & SW Washington Gardner Report Q3 2016


The following analysis of the Oregon and Southwest Washington real estate market is provided by Windermere Real Estate Chief Economist Matthew Gardner. We hope that this information may assist you with making better-informed real estate decisions. For further information about the housing market in your area, please don’t hesitate to contact me.


The labor market in Oregon/Southwest Washington continues to remain robust. During third quarter, the region added 13,800 new jobs, up from the 9,500 jobs that were created in the same period in 2015. Year-over-year, the region has grown at an impressive rate of 3.5%—well above the U.S. rate of 1.7%—and has one of the fastest rates of job creation in the nation.

In September the unemployment rate was 5.5%, which is modestly below a year ago when it was 5.7%. I’m not surprised to see the unemployment rate trended lower given the growth in both the labor force as well as the participation rate (the number of people in the economy who are either employed or who are actively looking for work).

*Continuing the trend seen in the second quarter, home sales are down by 7% compared the same quarter in 2016. In total, there were 18,100 home sales.

*Sales rose at the fastest rate in Klamath County, which saw a 26.7% increase over the second quarter of 2015. There were also noticeable increases in transactions seen in Coos, Linn and Wasco Counties. The greatest decline was seen in Yamhill, Josephine, and Jefferson Counties.

*While there were eight counties where sales rose, 18 counties actually saw fewer sales than last year.

*Housing inventory continues to have a negative impact on sales, but it appears that sellers’ expectations of home prices may also be playing a role in slowing sales.



*Average home prices over the past year rose by 8.1% to $335,000. This is down from 10.5% seen in the second quarter of the year. This may be an indicator that home price growth is beginning to revert toward historic averages.

*When compared to the third quarter of 2015, Hood River took over as the market with the greatest price growth, with homes selling for 29% above that seen a year ago.

*All but one county saw an annual increase in prices, with some counties seeing significant increases in average sale prices. That said, the number of areas where home price appreciation rose by double-digit percentages dropped from 18 to 11.

*The key takeaway here is that home price appreciation is starting to slow but remains well above the historic average.



*The average days it took to sell a home dropped by 14 when compared to the third quarter of 2015, and is 5 days less than last quarter.

*The average time it took to sell a home in the region was 83 days.

*Wasco County was the only area where the average time it takes to sell a home rose (from 88 to 97 days).

*Homes sold fastest in Washington and Multnomah Counties, where it took 21 and 22 days respectively on average for homes to sell.




The speedometer reflects the state of the region’s housing market using housing inventory, price gains, sales velocities, interest rates, and larger economics factors. Economic growth continues to trend well above the nation, and this region is one of the fastest growing in the country. The housing market continues to benefit greatly from this economic vitality.

That said, the modest decline in home sales and prices is worthy of note. This suggests that peak price growth is now behind us and that we will start to see a slowing in the upward trend of home values. This actually is not a bad thing because tapering home prices will ultimately lead to a rise in the number of home sales, which still remain below historic averages. As such, I have moved the needle a little toward buyers, however, it certainly remains a seller’s market.

Matthew Gardner is the Chief Economist for Windermere Real Estate, specializing in residential market analysis, commercial/industrial market analysis, financial analysis, and land use and regional economics. He is the former Principal of Gardner Economics, and has over 25 years of professional experience both in the U.S. and U.K.



Posted on November 7, 2016 at 11:57 pm
William Gilliland | Posted in Uncategorized |

Seattle closing in on Portland for crown of hottest home market!

Homes across all price levels are getting more expensive. But the biggest increase was in the cheapest set of homes (up 12.4 percent), and the smallest jump was for luxury houses (up 10.9 percent).


Check out the Seattle Times Article HERE

As always, let me know if you have any questions 🙂


Posted on November 1, 2016 at 6:03 am
William Gilliland | Posted in Uncategorized |

Portland’s Urban Growth Boundary Plots City Versus Country

An aerial photo captures the sharp demarcation between the metropolitan area of Portland, OR (on the left), and the rural acreage that falls outside the city’s urban growth boundary.

What are your thoughts on the boundary? Check out this article on Modern Farmer HERE


Posted on October 25, 2016 at 3:18 am
William Gilliland | Posted in Uncategorized |